If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

Shopify is the tech company behind more than one million ecommerce merchants globally. Launching a Shopify store before the holiday shopping season can prepare your brand for a sales surge. Here is a ...

The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...

Rafe Needleman reviews mobile apps and products for fun, and picks startups apart when he gets bored. He has evaluated thousands of new companies, most of which have since gone out of business. Next ...

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Launching an online store comes with a lot of excitement — along with a little bit of fear. You have to coordinate a ton of moving parts to bring your store to life, from setting up your website to ...

Shopify beta-launched an AI assistant for its help center. It can answer questions about getting started on Shopify and running an online store. It's the latest in a series of AI tools Shopify has ...