While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

Social media fails from Burger King, Netflix and more show how poorly timed or tone-deaf posts can backfire. See case studies and best practices.

Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. What if there were one thing you could do to make consumers much ...