Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Is your content out there but not delivering the results you ...

In today’s digital-first landscape, social media plays a critical role in shaping audience engagement, brand perception and customer relationships. For communications and marketing professionals, ...

The way people use social media is changing rapidly. While most content sharing and interactions were once confined within the social media platform itself, more and more consumers are choosing to ...

From your Instagram page to your company website, there are many paths to reach your target audience. However, only owned marketing channels offer complete authority over your brand’s message. Owned ...

The addition of social performance data in GSC reflects how discovery, trust, and visibility now span search engines and ...

Timely replies and human-centered support on social media aren't optional anymore – they're expected. Here’s what brands need to know to get it right. Every tweet, direct message, and comment holds ...

CHICAGO, Aug. 20, 2025 (GLOBE NEWSWIRE) -- New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of cloud-based social media management software, reveals that marketing leaders ...