It would be easy to assume the retail industry coming out of 2020 was in dire straits. But in truth, the news wasn’ t all bad. It’s true that many businesses — especially those considered ...

Keep in mind, Facebook Store Visit ads aren’t for everybody. You must have multiple brick-and-mortar locations. If you only have one store or you run a strictly e-commerce business, then Store Visit ...

The growth of online shopping casts a long shadow over a surprising trend: consumers spend significantly more per visit in-store than online. The trend was validated yet again in a recent First ...

Google is set to automatically add Store Visits as a primary conversion type – with a pre-set value assigned by Google itself. Some advertisers say this move could inflate performance metrics without ...

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Gap Inc. reported that same-store sales of its namesake brand decreased by 10% in the first quarter of 2019 as a result of inventory woes and declining foot traffic. After Gap announced plans earlier ...