Other brands spent $7 million-plus on ads, but PBR stole the show without the price tag. See the Godzilla 99-pack of beer that won the Super Bowl marketing war.

Super7 is one of our favorite pop culture brands, producing a wide array of high-quality toys and collectibles. And this year at San Diego Comic-Con, they are going all in on the King of the Monsters.

Unfortunately, this event has been cancelled. Godzilla has been around for well over 50 years in mainstream media, and he’s without a doubt the most recognizable kaiju in the history of, as Hulk would ...