"Melts in your mouth, not in your hands." "You're in good hands." "The king of beers." Memorable taglines like these aren't created in an instant. Though they sound simple, chances are people spent ...
When you hear, “You’re in good hands,” you know it's Allstate Insurance's message. If someone refers to, “The ultimate driving machine,” you'll understand they are talking about BMW. And when you ...
Editor’s Note: This article was written by Ross Kimbarovsky. Ross is the co-founder of crowdSPRING, an online marketplace for creative services ranging from graphic, web and industrial design to ...
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In space, no one can hear you scream: The film tagline that gave us a whole new setup for horror
When you think of Ridley Scott’s Alien, what’s the first thing that comes to mind? The Xenomorphs, Ripley’s bravado, Kane’s ...
A tagline, also known as a slogan or motto, is a concise phrase cleverly crafted to resonate strongly with the type of consumers the business wants to attract. Its primary purpose is to communicate a ...
Last month GE Appliances unveiled its new tagline: good things, for life. The new tagline is meant to be a modern expression of the iconic GE Appliances brand and its announcement came nearly one year ...
Taglines, or slogans (as they used to be called) are everywhere. You hardly hear a radio or TV commercial without some three-to-five-word, breathlessly spoken statement at the end. And they’re almost ...
IEC unveils “Get Up. Show Up. Vote” campaign for 2026 elections, aiming to boost turnout and youth participation nationwide.
"Something More" replaces "Story Matters Here" as the network gets a facelift. By Lesley Goldberg AMC Logo NEW high res - H 2013 AMC is giving itself a makeover. The cable-network home to Mad Men, ...
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