The Vizio-led Open Addressable Ready (OAR) effort -- which promotes and scales up national addressable TV campaigns -- says seven key technology partners have met certification specifications. The ...
How often do you find yourself having to pause a project to make a test circuit or write some test code to find the source of a problem? Do enough variations of the same test and you’ll eventually ...
Addressable LEDs are wonderful things, with products like Neopixels making it easy to create all kinds of vibrant, blinking glowables. However, for those without a lot of electronics experience, using ...
Addressable advertising will enable advertisers to better target TV audiences better. There are a several addressable TV advertising tests happening this year. (Photo by Harry Trump/Getty Images) ...
Nielsen is moving forward with the beta launch of its Addressable TV platform. As part of the beta, programmers including A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal and WarnerMedia ...
Today, we’re going to explore the uses of addressable LEDs. Addressable LED is an easy way to add complex lighting effects to any project. Each addressable LED has an integrated driver that allows you ...
Leading Broadcast and Cable Networks Join Nielsen to Test Linear Addressable TV Advertising Platform
NEW YORK, Jan. 7, 2020 /PRNewswire/ -- Nielsen (NYSE: NLSN) today announced the beta launch of its Addressable TV platform. As part of the beta, programmers including A+E Networks, AMC Networks, CBS, ...
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