A screenshot of a search results header design Google is testing posted on Reddit. Google has confirmed with Search Engine Land that it is testing new user interface for the core search results pages.

YouTube is testing a new way to search for videos on desktop with ‘Search Chips’ that allow users to refine results with suggested keywords. For video creators, this feature could lead to more chances ...

Earlier this year, Google.com began testing Material Theme icons on the desktop web for News, Images, Maps, and other search filters. The latest A/B test is somewhat more minor and involves the ...

More Google users might be getting an unprompted taste of Google's AI-assisted Search capabilities, with the company quietly expanding its Search Generative Experience (SGE) to non-test users. SGE ...

Apple appears to be testing a new tag feature on the App Store to narrow down search results in popular app categories, making it easier for users to find specific types of apps. Recently, some users ...

We recently spotted Google testing the search bar navigation on the left hand side and now Google is testing different search filters on the left side bar. These are for product related queries that ...

Last week, Threads launched one of the most anticipated features, a web version of the platform. Now, Meta is testing another highly demanded feature for the social network — the ability to search ...

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account ...

SEO A/B testing allows site owners to understand whether the changes they make to their website have a positive impact on keyword rankings. Anything on a website can be A/B tested, but the best ...

Google Ads seems to be testing showing search ads in the Google Search results without ad copy, without the ad description text you added to your ads. I guess Google wants to see what type of impact ...

Responsive search ad testing is quite different from expanded text ads. These 3 experiments can help optimize your PPC campaigns. Responsive search ads (RSA) testing can be daunting yet rewarding.