Promotional performance in the app was significantly more effective than for traditional linear television advertising, ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. TikTok has announced the shortlists for its ...

TikTok is expanding its Symphony ad suite with AI dubbing tools and avatars based on paid actors and creators. TikTok is expanding its Symphony ad suite with AI dubbing tools and avatars based on paid ...

TikTok is rolling out a new set of AI-powered advertising tools that enable marketers to turn text prompts or still images into fully generated video ads. These features are designed to simplify and ...

AI deepfakes are getting so good that a fraudulent MrBeast ad slipped past TikTok’s ad moderation technology to end up on the platform. In the ad, the massively influential creator appeared to be ...

Leading into 2023, forecasts for digital ad-spend growth anticipated a downturn, owing in large part to economic uncertainty. But there’s at least one commercial bright spot within the digital realm — ...

TikTok, which became popular among users and brands because of its powerful algorithm, is making an effort to bring more real-time data-driven insights to advertisers. At TikTok's annual ad summit on ...

TikTok now has over a billion users worldwide and is still operating as a somewhat new social media platform, having found mainstream success three years ago. In the beginning, it was clear that this ...

Category Exclusion and Vertical Sensitivity controls have been rolled out to give brands more say over where their ads appear. TikTok introduced two new controls to give advertisers more choice ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. TikTok’s adding another way for brands to get their ...

Legislative drama notwithstanding, it’s time to look at TikTok Shop as a first potential sign that live online shopping in the US can be, well, a thing. So what are TikTok’s prospects for creating a ...