The total brand value of top brands grew only 5.7% this year, compared to 16% last year, according to a new Interbrand’s report shared with Marketing Dive. The Best Global Brands 2023 report cites a ...
Airbnb’s brand value increased 22% in 2022, outpacing the rest of the field, while the Automotive sector became the biggest global driver of growth as two tech giants plummeted. Brand growth is ...