Bounce rate's back, alright! Three new GA4 metrics are giving advertisers a bit of nostalgia for the good old days of Universal Analytics. Google Analytics 4 is introducing three new metrics to the ...

Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark. Many legal marketers struggle to measure the ...

Earlier this week, Google Analytics 4 posted that it has gained additional metrics and dimensions to all Google Analytics 4 accounts. These new metrics and dimensions include UTM term, UTM content, ...

Learn how to use GA4 and disciplined UTM tagging to turn PR from a cost center into a measurable revenue driver.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Unnat Bak When discussing ...