Google has reported that at least four of the top 10 most-searched toys were among those featured in YouTube unboxing videos. It seems that rather than simply focusing on running television spots, ...

According to a PMMI study, 95% of consumers state that packaging significantly affects their online purchase. Furthermore, almost half of consumers share their experience on social media. While ...

Clips of tech-fiends unwrapping new models of cell phones first began turning up on the Internet about a decade ago. Since then, an entire world has blossomed around the unboxing video, with whole ...

Apple wants to make the buying and unboxing experience of its devices a little more seamless. A few patents have popped up over the past few days related to how Apple displays products in the Apple ...

One day late in September, Lamarr Wilson sat down in his Los Angeles home office and recorded himself taking a new iPhone 7 out of the box. "I gotta tell you. I like this matte black. I don't want to ...