SABMiller Plc., the world’s second-largest brewer, will send its Victoria Bitter beer the way of New Coke, discarding a recipe change that saw VB overtaken as Australia’s top seller by Kirin Holdings ...
Victoria Bitter (VB) has joined forces with Clemenger BBDO Melbourne to launch the VB Solar Exchange, a programme that enables people to trade excess solar energy for slabs (24-bottle cartons) of VB.
It’s been the drink of choice at Aussie backyard barbies and pubs for years, but in a concession to the growing demand for healthier ales — and an affront to hardened drinkers — Victoria Bitter is ...
Foster's Group will significantly raise its spend on Victoria Bitter in 2010 as part of a three-year plan to adapt the iconic brand to a rapidly changing Australian beer market. Stay ahead with ...
Beverage giant Asahi is set to step up Australia’s beer wars by introducing a mid strength version of VB in a bid to take on top selling drop Great Northern. For years VB ruled the roost as ...
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