This post is the first in a seven-part series on differentiation: In her book Different - Escaping the Competitive Herd, Harvard Business School marketing professor Youngme Moon argues that “the ...
This is the second post on the seven-part series on differentiation. The first post in this series introduced the F.L.A.W.S.O.M. matrix and covered the concept of Flaunting. Today we tackle the L ...
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