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Auburn Hills — Deep inside the sprawling Chrysler Technology Center is a metal structure equipped with sensors that Stellantis NV engineers call their "virtual reality arena." Stepping into this VR ...

Car buyers today want more than a test drive and a handshake. They’re looking for convenience, transparency, and a shopping experience that feels tailored to them. Thanks to rapid advances in digital ...

When Ford engineer Elizabeth Baron (pictured) dons 3D goggles and walks through a virtually empty room at Ford’s virtual reality lab in Michigan, she sees the most recent design changes to cars such ...

PHOENIX — Vroom, the country’s largest direct online car retailer, announced plans Tuesday to open a virtual reality showroom in Scottsdale’s Fashion Square Mall. The showroom is set to open Aug. 12 ...