The world of fashion retail is undergoing a technological revolution. Traditional shopping methods are increasingly complemented, or even replaced, by digital solutions that allow consumers to try on ...

LONDON (Reuters) - Hrvoje Prpic is wandering through a fashion boutique trying to pick out a new accessory. Only he's not actually there. He's sitting in a trendy London coffee shop wearing a virtual ...

As retailers integrate these digital tools, consumers stand at the threshold of a retail renaissance. Brands should offer both tech-driven adventures and personalized shopping journeys. For a long ...

The way people shop is constantly changing, and the vaping industry is no exception. As online vape stores continue to emerge, especially in places like the UK, technology is set to take centre stage ...

Google Shopping has added dresses to its generative AI-enabled virtual try-on feature in the U.S., according to a Thursday announcement. The move dovetails with the start of New York Fashion Week.

Infinite Reality (iR), the innovation company focused on extended reality and AI technologies, has acquired Obsess, a virtual shopping platform developer. Terms of the transaction were not disclosed. ...

Obsess has worked on digital retail experiences that span across the beauty, fashion, food, beverage, media and entertainment spaces. Under the new terms, Tilbury will continue to retain a minority ...

When Dan Roble first put on a virtual reality headset in 2016, his reaction was not what he had hoped. “It made me sick (after) the first 15 minutes or so,” said Roble, 35, of Latrobe. But the ...