Researchers at the UC Davis Center for Mind and Brain mapped hundreds of images (far left) by eye tracking (center left), "meaning" (center right) and salience or outstanding features (far left).

Traffic Audit Bureau for Media Measurement, Inc. We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal ...

Eye tracking and saliency modeling answer similar questions. But other factors will determine which approach is right for you. In user interface design and in advertising, knowing where people look is ...

Our visual attention is drawn to parts of a scene that have meaning, rather than to those that are salient or "stick out," according to new research from the Center for Mind and Brain at the ...