Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

A new study from Samuele Marcora's group, published in Frontiers in Human Neuroscience, shows that subliminal messages -- happy or sad faces, "action" or "inaction" words -- can affect how long you ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine the looming danger that advanced ...