Walmart Media Group (WMG), the retailer’s advertising business, is running a bake-off between Xandr and The Trade Desk to be its DSP partner for off-site advertising. Xandr and The Trade Desk each ...

Walmart rebranded its media network from Walmart Media Group to Walmart Connect, part of a larger overhaul the retailer is enacting as it looks to scale the offering into a top-10 advertising platform ...

Walmart's media management arm, Walmart Connect, has announced it will launch a demand-side platform, Walmart DSP (demand-side platform), built in partnership with The Trade Desk, an ad-tech company.

The world's largest retailer announced a "first-of-its-kind" partnership with the adtech leader. Jason Hall: All right, thanks for that. Danny, I really like what you're bringing to the table here to ...

Have standing desks and under-desk treadmills been popping up on your news feeds lately? This combo has been going viral (especially since the pandemic) for good reasons. With so many of us working ...