First it was MAGNA. Now, WARC has decreased its global ad market growth forecast. And, it models three scenarios based on “differing severities of deterioration in underlying market conditions.” The ...
WARC’s 2026 Global Consumer Trends report said 45% of employed consumers are concerned about job security, while 50% see ...
Warc has published its 2026 Global Consumer Trends report which exams the key issues that will influence consumer purchase ...
Brand safety and suitability, viewability and accurate measurement, and the deprecation of third-party cookies are among marketers’ chief concerns when it comes to programmatic advertising, according ...
WARC is in the company of other ad spending trackers, including Madison and Wall and Magna, that have in recent days shifted their growth outlooks downward in response to trade war volatility. The ...
NEW YORK — With the Interactive Advertising Bureau (IAB)’s NewFronts event reaching its zenith today with presentations from some of the biggest digital and social media entities in the world at ...
While WARC now expects retail media spending to grow at a slightly faster rate this year, with global marketing investments climbing 13.7% year over year to reach $153.3 billion, the space is headed ...
Social media is now the largest channel worldwide in terms of adspend, having overtaken paid search last year, and is forecast to total $247.3bn in 2024, up 14.3% year on year. Data sourced from GWI ...
In this week’s podcast, we’re joined by Catherine Driscoll, WARC’s Commissioning Editor EMEA and editor of a recent WARC Guide to brand assets in a hybrid world. In this week’s podcast, we’re joined ...
In this episode of the WARC Podcast, David Tiltman, WARC’s SVP Content, is joined by Alex Brownsell, Head of Content for WARC Media, to talk about the latest Global Ad Trends report, titled ‘Media ...
X (formerly Twitter) has seen its ad revenue plummet since Elon Musk bought the platform in 2022. The social media platform ad revenue dropped by almost half (46.4%) between 2022 and 2023— from $4.5 ...
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