The offering directly matches TV ad exposure to travel bookings, helping advertisers optimize campaigns and prove ROAS. A local tourism bureau saw nearly $23 million in hotel revenue and a nearly 13x ...

NEW YORK—Comcast Advertising and Adara have announced that they are working together to offer better measurement of the impact of travel and tourism ads on TV and streaming. The new solution connects ...

Our team is leaning heavily toward development with machine learning and AI, with the goal of driving enhanced ad decisioning and creating workflow efficiencies — all aimed at maximizing advertising ...

The former co-stars team up in a Super Bowl 2026 commercial for Comcast's Xfinity Jurassic Park is reopening its doors, just in time for the Super Bowl A new commercial sees Jeff Goldblum, as well as ...

The spot, directed by Taika Waititi, reunites the cast of the original film, including Jeff Goldblum, Sam Neill and Laura Dern.

Comcast Advertising and Adara, a RateGain company, brings deterministic-based measurement data for TV and streaming to the travel and tourism industry in the U.S., as performance metrics and accurate ...

For example, a local tourism bureau serving the Space Coast area of Florida wanted to move from standard campaign measurement to performance-based reporting with Comcast Advertising and Adara’s ...

Today Comcast Advertising, the advertising division of Comcast, and Adara, a RateGain company, announced a first of its kind partnership bringing deterministic-based measurement for TV and streaming ...