New research suggests advertisers and agencies are shifting YouTube into their TV budgets and out of "online video" and ...

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.

Sixty-nine percent of media executives in a recent report said advertising on YouTube for TV "will be used in more CTV campaigns than ever before." ...

YouTube’s advertising revenue has yet to reach a ceiling in its exponential growth. In Alphabet’s recent earnings call, the company claimed $8.9 billion in quarterly revenue from YouTube ads alone. At ...

Google's Demand Gen now powers Shoppable CTV that enables viewers to browse and purchase products while watching YouTube ads ...

There's been a lot of talk about YouTube ads in the past few years, as Google has made an aggressive move against YouTube ad blockers. Google's stance is understandable. Commercials are what make ...

YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that ...

Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...

The year may be almost over, but there’s still plenty of time for some last minute M&A news. On Tuesday, TV advertising company Cadent announced the acquisition of VuePlanner, which specializes in ...

Sarah has been an editor and contributor for Game Rant since 2015. After meeting her first Chocobo, she never looked back. Sarah majored in game design in college and utilizes that knowledge to ...

Google is reportedly using YouTube errors, preventing video playback, to get users to disable ad blockers in their browsers.

That’s up from $8.9 billion a year ago and $9.8 billion in the previous quarter. By Caitlin Huston Business Writer YouTube advertising hit $10.3 billion in its third quarter, as the video giant ...