The Zenith El Primero was launched just over 50 years ago, on January 10th, 1969. At the time, the company was still known as Zenith-Movado, and it had spent seven years developing the El Primero’s ...

Hodinkee and Zenith have joined forces once again to release a new limited edition model of the legendary El Primero chronography. The Zenith Chronomaster Original Limited Edition For Hodinkee ...

Much like our cars, we like our watches to be elegant, unfussy, and clean. Many modern watches go in the opposite direction with cluttered dials, chaotic color palettes, or oversized cases. Zenith's ...

Brands often speak of a “hero product”. For Zenith, it’s not a watch but a movement — in fact, the El Primero is so synonymous with the brand as to be all-consuming. Launched 50 years ago as the most ...

“Last year when Jean-Claude Biver decided to relaunch Zenith, he asked me, ‘Do you have any ideas to improve technical projects at Zenith?’ ” says LVMH’s Guy Semon. “I told him, ‘Mr. Biver, El Primero ...

Swiss watchmaker Zenith has drawn on its back catalogue with its latest timepiece, the A3818 revival. The watch is a reincarnation of the El Primero of the 1970s, a watch which was affectionately ...

Welcome to Watches You Should Know, a biweekly column highlighting important or little-known watches with interesting backstories and unexpected influence. This week: the Zenith El Primero. Imagine a ...

Forbes contributors publish independent expert analyses and insights. Writer, editor, publisher and fan of all things handwritten. There are a variety of classic watches whose names are often uttered ...