SEO didn’t die. It just got smarter (and sneakier). Now that AI tools are curating results for users, your brand’s ability to get found depends on whether generative artificial intelligence (AI) thinks you’re worth mentioning. It used to be simple ...

Brev, a startup with roots in Seattle's tech scene, has raised $3.3 million in pre-seed funding for AI tools that automatically track how companies are performing against their goals.

Telling employees you're "all in" on AI is one thing. Knowing whether it's actually being used—and creating impact—is another. If you don't track adoption, you risk falling into the trap of vanity wins: a few flashy pilot projects that never make their ...