Apple Maps could soon follow Google’s lead with in-app ads, as the company looks to expand its services revenue.

Apple (AAPL) stock rises as the company prepares to launch paid search ads in Maps this summer, expanding its $100B+ services ...

Apple is reportedly preparing to introduce advertisements inside its Apple Maps app as part of the company’s ongoing effort ...

Seems like it had to happen eventually, right? Apple plans to bring ads to Maps on all devices and online, probably in summer ...

PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing. UPDATE: Apple made the ad private on YouTube less ...

Apple today shared a new "Blue Screen of Death" ad that appears to mock a major Windows computer outage that occurred last year, following a faulty CrowdStrike security update. Macs were unaffected, ...

Apple has experienced yet another advertising fumble, but good luck finding any evidence of it. This week, Apple posted and abruptly deleted a 7-minute ad on YouTube titled "Convince Your Parents to ...

It's lauded as one of the most effective ads ever made, it stunned viewers, but on January 22, during the Super Bowl, "1984" launched the Macintosh without even showing the product once. It almost ...

For years, Apple has played the role of the bystander in advertising — wealthy, capable and largely disinterested. It had the reach, the hardware, the data, the closed loop ecosystem, it had ...

What just happened? If you're going to promote something, make sure it lives up to the promises you make. Case in point, Apple is being sued over Apple Intelligence features it advertised and has ...