As Arwa Hamad strolls a new Wal-Mart, an eight-foot display of olive oil stops her in her tracks. "Oh, wow," she says, marveling at the sight of so many gallons of Lebanese extra virgin. "We could go ...
Changing the product offerings meant connecting with Arab store owners and learning about their businesses. Cimperman knew who could start that conversation. An immigrant from Lebanon, Bejjani, 54, is ...
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