Add Yahoo as a preferred source to see more of our stories on Google. In this episode of WWD Voices in Detail, Alexandra Pastore, deputy strategic content editor at WWD, is joined by Sarah Engel, ...

Traditional retail metrics like customer acquisition cost (CAC) and customer lifetime value (CLV) are increasingly limited in providing a comprehensive view of customer value and marketing ROI. As ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Staying afloat—never mind growing—in the tightly packed, highly competitive commercial environment that typifies the modern marketplace demands a lot from a business. Chief among the survival skills ...

Retail sales are growing about 4%, that's in line with the pre-COVID trend line. Services spending, which is spending on ...

A group of customer experience (CX) leaders are seeing several trends in how companies are deploying artificial intelligence (AI) in their voice of the customer (VoC) practices: for direct, indirect ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting ...

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and a shift toward value among lower-income segments. Our same-store sales ...

From protein-first eating and value-driven DIY cooking to newstalgia and global heat, PS Seasoning reveals how consumer behavior is shaping flavor demand in 2026 In 2025 alone, PS Seasoning developed ...

Operators that adapt to these shifts will be best positioned for long-term success. Additionally, the surge of mocktails is shaping the landscape, offering sophisticated nonalcoholic options for ...