Marketing "is the whole business seen...from the customer's point of view," the legendary management consultant Peter Drucker wrote in his The Practice of Management. Drucker also noted that profit is ...

PROVO, Utah & SEATTLE--(BUSINESS WIRE)--More than 60% of customer experience leaders expect that AI will give them a competitive advantage, indicating that AI is poised to make a significant impact on ...

The Covid-19 pandemic has forever impacted how consumers purchase products and services. To address ever-changing customer behaviors, companies must manage every stage of the buying process by ...

The 21st century has seen a shift away from the company that’s “selling” and toward the consumer that’s “buying.” Business practices, like PR campaigns, have had to transition in kind to stay relevant ...

We’re experiencing a significant moment for our industry as generative AI tools and technologies rapidly evolve. Many people have focused on the need for companies to perfectly nail this moment. I’ve ...

CoreXponent/ CoreExponent: Delivering client-centric digital marketing services with a focus on customer satisfaction and excellence. eBook How to Make Every Customer Feel Like the Favorite AI-powered ...

Whether you call it SMO, smarketing ops, or SMOPS, the combined sales and marketing operations function represents the next evolution in revenue marketing. Not only does SMOPS substantially improve ...

At Health Care Logistics (HCL), thinking differently is more than a mindset — it’s the foundation for the company’s success. Since its beginning, HCL has embraced innovation, adaptability and an ...

"In the electric vehicle world, customer expectations are high, and there is no room for inefficiency," says Parin Ajmera, a product engineer focused on elevating the electric vehicle (EV) market ...