There has been criticism the Echo has stagnated, while other AI chatbots have become much easier to communicate with.

Alexa users in the UK are getting an AI update for their devices as Amazon attempting to roll out new features ...

Amazon has automatically started upgrading its Amazon Prime members to the Alexa Plus assistant. In the latest update, users of the Echo devices don’t need to opt in to upgrade their regular Alexa ...

Amazon is automatically upgrading Prime members’ Alexa to Alexa Plus on Echo devices. Alexa Plus uses advanced AI for more natural conversations and context awareness. Users do not choose to opt in, ...