The marketing mix is the foundational aspect of any business strategy. It consists of four key aspects: product, price, place and promotion. When developing your business strategy, it's imperative to ...

On the surface, differentiating between advertising and promotion can be challenging. Many consumers don't see, or care, about the difference. While the two share qualities and characteristics, there ...

If you want to get any sort of ROI from your content marketing efforts, creating content is only half the game. To truly succeed, you have to make sure your content is being seen and shared by the ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Promotional models remain a key element of effective advertising strategies. By attending gigs and putting in the effort to run campaigns, they can change the perception of the audience and motivate ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Many marketers are facing unprecedented challenges due to the current high-inflation environment. As with any crisis, it is important for companies to understand how their consumers will likely behave ...

A look behind the scenes of how to identify similar artists who have succeeded in cultivating significant coverage and promotion, and how to research their success and identify their fanbase in order ...

Although online sales continue to command a significant percentage of consumer purchases, brick-and-mortar stores remain essential. Even digital giants like Amazon and Alibaba have invested in ...