A dupe, to be clear, is not a knockoff. A dupe is a product that in some ways works as well as — or better than — a fancier, more famous thing, and we're sharing our favorites. Welcome to Dupes Week.
What: The easiest to use concealer you’ve even come across. Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to her eyelashes with Vaseline.
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