With a polar bear choosing Pepsi in a blind taste test, Pepsi has pulled off a Super Bowl stunt that marketers will be ...

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful ...

Did the Polar Bear defect? Find out how Pepsi's 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest ...

In its latest global campaign, The Choice, directed by Academy Award–winning filmmaker Taika Waititi, a polar bear confronts ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

Pepsi revives Pepsi Challenge in Super Bowl ad as polar bear chooses Pepsi Zero Sugar over Coke Zero blind test taste ...

The live action and CGI animated Taika Waititi-directed spot anchors a full-blown takeover in support of the cola brand’s ...

The commercial, titled “The Choice,” directed by Oscar-winner Taika Waititi, revives the classic Pepsi Challenge blind taste ...

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar.

With the Super Bowl on approach, companies are starting to reveal their biggest ads of the year. This Pepsi ad takes a shot ...

The complete ad begins with a blindfolded taste test, with a polar bear—which, as you may recall, has long been the mascot of ...