Bill McDermott, CEO of SAP, had three main messages for the capacity crowd at the company’s biggest customer event this year: Intelligence is only valuable to the business when it’s embedded directly ...

This SAP Connect 2025 Customer CX Keynote features leaders from Boeing, Wela, and Migros, and explored how to create loyalty-led growth through superior customer experiences, and for anyone using SAP ...

As the company ramps up sales of its ‘Rise with SAP’ cloud migration/digital transformation offerings, SAP is focused on simplifying interactions with partners. SAP is making significant changes to ...

The expert team at Freeform Dynamics offer news and views on the latest hot topics, and pragmatic advice based on real-world experience and meaningful research studies. When I worked for JD Edwards, ...

When it comes to providing a smooth support experience in order to delight and retain customers, there isn’t a one-size-fits-all solution. That’s why it’s important to stay updated on the latest ...

SAP Customer Experience LIVE 2025 will take place from October 6 - 8, 2025, in Las Vegas. The event will be held at the Venetian Convention & Expo Center and will bring together professionals from ...

SAP has rebranded its Hybris division as SAP Customer Experience in a revamp of its product portfolio. Customer Experience incorporates SAP Hybris, Callidus Cloud, Gigya and Coresystems in a single ...

On March 11, Mark Ritson and leaders from BMW, Essity, and Sinch break down what’s driving change in customer engagement, and ...

The last few years, my burning question on SAP CX has been a simple one: Is SAP serious about CX? Given all the changes in SAP's CX approach, it's a fair question for SAP - and its customers. SAP's ...