Editor’s note: This story was initially published on Dec. 18. Shamari Simmons came screaming into the backfield, untouched. On the first play of the fourth quarter of the Big 12 championship, Arizona ...

During the national championship game last week, one team played the first half without a key defensive player. Miami cornerback Xavier Lucas spent the first two quarters sidelined as part of a ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

The controversy over the blown targeting call in Arizona State's 39-31 double-overtime loss to Texas in the College Football Playoff quarterfinals is picking up steam. The overwhelming consensus: The ...

Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so ...