YouTube announced this week the rollout of “Thumbnail Test & Compare,” a new tool for creators to see which thumbnail performs the best. The feature first launched to select creators last year but is ...

The very latest YouTube UI test or experiment is rolling out visual indicators for the most viewed portion of a video above the playback progress bar on mobile and desktop. Added to the regular ...

YouTube is piloting a new feature to help marketers pick the perfect thumbnail for their videos. The Test & Compare tool, also known as A/B thumbnail testing, will provide performance data, revealing ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...

A / B testing for thumbnails is rolling out more widely. A / B testing for thumbnails is rolling out more widely. is a senior reporter covering technology, gaming, and more. He joined The Verge in ...

YouTube is testing a new AI-powered chatbot that can converse with viewers to let them “dive deeper into the content they are watching.” The new conversational tool on YouTube will provide “answers to ...

Reports last year suggested Google was looking to make YouTube into more of a shopping hub, but we’ve seen little progress in that arena since. That’s changing a bit today, as Google announced it’s ...

YouTube has begun rolling out a redesigned video player interface for its web platform. The new video UI features clearer pill-shaped controls, but users say they can no longer scroll on the volume ...

The expanded A/B testing options will automatically apply titles and thumbnails that earn the highest watch time. The expanded A/B testing options will automatically apply titles and thumbnails that ...