Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies announced in a joint press release. The Japanese electronics giant plans to sell a ...
The two companies are planning to form a new joint venture that will carry the ‘Sony’ and ‘Bravia’ branding. The two companies are planning to form a new joint venture that will carry the ‘Sony’ and ...
In a major shift for the consumer electronics industry, Sony Group Corp. has announced it will cede majority control of its home entertainment division, including the iconic Bravia television brand, ...
[TOKYO] Sony Group is spinning off control of its home entertainment business, including its flagship Bravia television brand, to Chinese rival TCL Electronics. It is the latest Japanese company to ...
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Sony and TCL strike TV deal: what changes for buyers
Straight up, this move could turn the TV market inside out. TCL taking control of Sony’s TV division was a topic that no one had on their bingo cards. In a joint press release, the two brands are ...
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