Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

Here's what you can and cannot automate today via Gemini, including 15 ideas to use as starting points - and a bonus banana in a raincoat with an umbrella.

Google Ads quietly rolls out a powerful new AI model that is better able to catch policy violations and malicious activity.

This weekly recap brings those stories together in one place. No overload, no noise. Read on to see what shaped the threat ...

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems. Google is rolling out a new Data Manager API that lets you plug first-party ...

The primary problem is achieving reliable, automated campaign creation in the Google Ads API (v22) using a Python client, specifically when duplicating an existing campaign structure (deep copy). The ...

Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Google is back in court, hoping to avoid a painful breakup of its advertising business. US District Judge Leonie Brinkema has already ruled that Google operated an illegal monopoly in digital ...