Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

CAMBRIDGE, Mass., Jan. 27, 2026 (GLOBE NEWSWIRE) -- Akamai Technologies, Inc. (NASDAQ: AKAM), has been named a Customers’ Choice in the January 2026 Gartner Peer Insights “Voice of the Customer” for ...

Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. NIWOT, Colo.--(BUSINESS WIRE)--Wiland™, the leading provider of ...

To learn more about our editorial approach, explore The Direct Message methodology. Every marketer has sat through the presentation. The consultant clicks to the next slide, revealing a detailed ...

Companies that lean into strategic customers see results. Most CEOs recognize that strategic account management (SAM), which aligns strategy, teams, and resources around large, complex customer ...

In ecommerce marketing, customer segmentation is usually the first topic that comes to the table when a business wants to grow. Every brand wants to reach the right people with the right message at ...

Most businesses waste thousands targeting "who" their customer is, while ignoring "why" they buy. This forensic guide dismantles the Psychographics vs Demographics debate, offering a roadmap to ...