The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

Google is releasing the Google Ads API Developer Assistant v1.0, a new Gemini CLI extension that lets developers interact with the Ads API using natural language — turning plain-English prompts into ...

Key skills for many digital marketing jobs include copywriting, SEO knowledge, research abilities, project management, and ...

Google has removed its long-standing unified pricing rules in Google Ad Manager, once again allowing publishers to set different price floors for Google demand versus other programmatic buyers. What ...

Google has reintroduced the ability for publishers to set different ad pricing on its products for the first time in more than six years. Publishers used to be able to choose to set higher price ...

Google is testing appending "learn more" links to the end of the Google search ads text. So the Google Ad will have its normal ad description and at the end, Google is testing adding "Learn more" with ...

Here's what you can and cannot automate today via Gemini, including 15 ideas to use as starting points - and a bonus banana in a raincoat with an umbrella.

This weekly recap brings those stories together in one place. No overload, no noise. Read on to see what shaped the threat ...