SKDK and its subsidiary businesses, Sloane and Jasper Advisors, are proud members of Stagwell, a digital-first global ...

The publicly traded Pelican State success story has evolved to become the largest outdoor advertising company in North ...

Tatari, the leading convergent TV advertising platform, today announced that four of its clients, Ro, Manscaped, Tecovas, and Life360, will advertise during Super Bowl LX. Bringing four advertisers to ...

CloudX CEO Jim Payne has a new startup that uses AI agents to take the pain (sorry, had to) out of mobile ad monetization.

None of the conventional wisdom applies when you're making a Super Bowl ad.

The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

AI storytelling reaches the living room as escape.ai launches its Neo Cinema platform on connected TVs, bringing AI generated ...

In an era where B2B buyers are under increasing pressure to prove ROI amid stricter privacy regulations, fragmented buyer journeys, and declining trust in third-party data, Vereigen Media, is taking a ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

A few decades ago, a Super Bowl ad was the entirety of the marketing event. Apple’s classic ad from the 1984 Super Bowl was ...

ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.

Auto insurance companies are some of the largest advertisers, with top brands spending upward of $1.5 billion per year, even ...