Prediction markets Kalshi and Polymarket are offering trades on which companies will air Super Bowl ads, prompting concerns ...

Injecting Excellence, Creativity, and Digital Interaction to Redefine Outdoor Advertising and Lead the Industry Forward ...

Google has released version 23 of the API, this is a major release with dozens of updates. Updates include Performance Max reporting data with Ad Network type breakdown, more incentives, reporting and ...

Big TV networks and studios are finally shifting toward programmatic advertising – and it's attracting performance marketers ...

OpenAI thinks ads in conversations are more valuable than clicks, but marketers have big questions about data, attribution and whether the price is worth it. The post Are ChatGPT ads worth NFL-level ...

In essence, AdCP aims to do for AI-driven advertising what OpenRTB once did for real-time bidding—bring order to chaos. But this time, it’s not just about banner ads; it’s about creating a universal ...

The restructuring positions digital advertising as a key pillar of SmartBug's targeted ecosystem of offerings. IRVINE, Calif., Jan. 26, 2026 /PRNewswire/ -- SmartBug Media(R) -- HubSpot's most ...

TV commercials were my childhood TikTok before any of us were using terms like “short-form video.” But like most creative ...

Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ad investments.

The Trade Desk's recent growth slowdown appears macro-driven and temporary, not structural. Read why I rate TTD stock a ...

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...

Let’s dig into the relative performance of Magnite (NASDAQ:MGNI) and its peers as we unravel the now-completed Q3 advertising ...