Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

Lego made its first appearance at CES 2026 and showed off a new Smart Brick, which changes colors, emits sound effects, and ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

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*All recommendations within this article are informed by expert editorial opinion. If you click on a link in this story we will earn affiliate revenue. A MAJOR retailer has launched a huge LEGO deal, ...

Anyone doing some last-minute shopping might want to take a quick trip to Argos. The UK retailer is currently offering some big discounts on popular LEGO sets with a whopping 20 percent off when you ...

Guardians of the Galaxy fans can get an excellent deal on Lego's buildable Rocket Raccoon figure. Normally $60, the 566-piece Rocket and Baby Groot building set is discounted to only $34 in Walmart's ...

Lego figurine outside the company’s new Lego Campus in Billund Supreme Court hands Trump a major defeat on National Guard deployment 3 major revelations about President Donald Trump in new Epstein ...