As Web3 matures, users are becoming far more discerning, taking longer to evaluate exchanges, dApps, and token platforms before making decisions. This new behavior requires brands to remain visible ...

Retargeting is one of the highest-ROI tactics in digital marketing because it targets people who have already shown interest—website visitors, video viewers, email subscribers, and social media users.

Most B2B marketers know LinkedIn Ads for its strong prospecting capabilities. But one of its most powerful features – retargeting – is often overlooked. Beyond website visitors, LinkedIn offers ...

Win back interested visitors by using SEM retargeting ads that keep your brand top of mind until they’re ready to buy. Refine your approach by analysing why users didn’t convert and adjusting your ...

Microsoft is betting big on AI. Starting with integrating Bing with ChatGPT, it has implemented AI capabilities in its products. Microsoft Designer is a new product from Microsoft with AI capabilities ...

Retargeting has long been a staple of digital marketing. We've all seen it in action: you browse a product online, and suddenly that item follows you across the web. But what if we could take that ...

"There are a lot of challenges to UA in 2025. First, obviously, is competition. It’s super high and keeps increasing year-over-year," said Tilting Point associate director of growth Sylvain Etard. He ...

Imagine this: you’re in the middle of an important project, juggling deadlines, and collaborating with a team scattered across time zones. Suddenly, your computer crashes, and hours of work vanish in ...

Web2 marketers have long had tricks to track down and "acquire" (in ad speak) likely customers. But Web3? Not so much, says ad-tech exec Asaf Nadler. His company Addressable, is out with a new service ...

Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...

Antonia Haynes is a Game Rant writer who resides in a small seaside town in England where she has lived her whole life. Beginning her video game writing career in 2014, and having an avid love of ...