Vibrant, smart, and uniquely designed, the SMARTER BY PFAFF™ sewing machine line is a perfect start to explore and evolve your sewing skills. | Pfaff North America

George Moore takes you on a tour of the new Pfaff Expression line of sewing, quilting and embroidery machines. See them first at the 25th Annual Sewing Technology Parties August 17th – 23rd, 2025. Click here for more information on the Tech Parties: https://www.moores-sew.com/tech-party-2025/ | Moore's Sewing

Sophisticated elegance is ensured by over 155 years of commanding German heritage and ingenuity. PFAFF® expression™ sewing machines offer refined technology and impressive results. Learn more at pfaff.com | Pfaff North America

Lights! Camera! Action! Behind the scenes filming the new Expression line of machines in Sweden! | Pfaff North America

Turn ordinary embroidery into art with the creative Embellishment Attachment! This cool tool allows for a unique, dimensional touch to your home decor or garments. The contrasting ribbon in our floral design feels like we've hand-painted it. Have you tried ribbon (or yarn or bead) embroidery, yet? | Pfaff North America