Logos don’t build billion-dollar brands. The Nike Swoosh means nothing on its own. It only works because of the belief behind it: “If you have a body, you are an athlete.” Most businesses jump straight to design. The smart ones build meaning first. Story. Purpose. Action. Branding is the process of manufacturing meaning. Design is how you convey that meaning. #nike #branding #brandidentity #logodesign #brandstrategy