Memes and funny clips on Instagram: "“Licky licky” became an internet phrase mostly because of how ridiculously playful and unserious it sounds. It popped up in memes, songs, and funny clips where someone (or something) is being way too enthusiastic about tasting, licking, or reacting to food — basically turning normal moments into comedy. The human brain finds repeated sounds cute and chaotic at the same time, which is why phrases like “licky licky” blow up. It feels silly, childish, and just s