In 2018, Payless Shoe Source conducted a bold marketing experiment by unveiling “Palessi,” a fictional luxury shoe store in Santa Monica, California. The company transformed a former Armani store into a high-end boutique, stocking it with their regular budget-friendly shoes cleverly rebranded under the Palessi name. To enhance the illusion of exclusivity, Payless partnered with the advertising agency DCX Growth Accelerator to create an opulent ambiance, featuring gold mannequins and extravagant
FacebookCEO Being CEO
In 2018, Payless Shoe Source conducted a bold marketing experiment by unveiling “Palessi,” a fictional luxury shoe store in Santa Monica, California. The company transformed a
CEO Being CEO. . In 2018, Payless Shoe Source conducted a bold marketing experiment by unveiling “Palessi,” a fictional luxury shoe store in Santa Monica, California. The company transformed a former Armani store into a high-end boutique, stocking it with their regular budget-friendly shoes cleverly rebranded under the Palessi name. To ...
5K views3 months ago
Payless Prank
Payless Shoes made up a fake luxury shoe brand and fashion influencers totally fell for it
Payless Shoes made up a fake luxury shoe brand and fashion influencers totally fell for it
upworthy.com
Jul 18, 2023
Payless opens fake luxury shoe store as prank
1:19
Payless opens fake luxury shoe store as prank
ABC News
Nov 30, 2018
It’s beautiful #funny #payless #prank #stupidrichpeoplefashion | Maggie Weber
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It’s beautiful #funny #payless #prank #stupidrichpeoplefashion | Maggie Weber
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