Eeeek! In a matter of days the world's biggest Primark will be opening its doors in Birmingham, and we could not be more excited. Take a peek behind the scenes to see how it came together and stay tuned to see more from this amazing store! Opening 11th April at 10am. See you there! www.primark.com | Primark

We are so pleased to be welcoming you back! This video highlights all the health and safety measures you can expect to see in our stores when our doors open this morning. Please be mindful of others when shopping and stick to the guidance we have put in place so that everyone has a safe shopping experience. For more information on what stores are open, our safety measures and our FAQs please check here: http://ms.spr.ly/6184TYE7p | Primark

Set off on the next Disney journey with our Frozen 2 collection! ❄️ Check out youtube.com/Primark for more! | Primark

We’ve got sequins, furrr & denim 😍💃🏻👏 probably my FAVOURITE primark try on to date 😍 The sequin shorts & the blazer have stolen the show for me. But let me know what outfit is your favourite below ⤵️ 1,2,3,4 or 5? Links & sizes will be added to stories & saved to “NOVEMBER” highlights 😘💕 | Sophie Hawkins