Setup a Professional Marketing Foundation Marketing 101 for Contractors: How to Build a Digital Presence and Generate Organic Leads The first step you want to take as a contractor to improve your marketing is to lay out the basic foundation for your company. After deciding your branding and target market, begin setting up your business name, email, and website URL. These must be simple, consistent, and easy to find to ensure you show up professionally for potential clients. To listen to the full