LEGO unveils new SMART brick at CES
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YouTubeUSA TODAY
LEGO unveils new SMART brick at CES
The Lego Group unveiled its new SMART Play bricks at CES. The building blocks are paired with Lego SMART Tags and Lego SMART Minifigures to add sound effects as they're being played with. Read more: https://www.usatoday.com/story/tech/2026/01/06/what-is-lego-smart-brick-how-buy/88043597007/?utm_campaign=trueanthem&utm_medium=social&utm_source ...
6.9K views1 day ago
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LEGO Smart Brick Smart Play features, shown by LEGO designer Soren Holme at CES in Las Vegas Thanks to The LEGO Group for the invite to see this in person at CES! #lego #legostarwars #starwars #legonews #ces
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Wow — watch the first live demo of the Lego Smart Brick which lights up and generates sound as you move it, but even cooler as you bring a #minifigure near it! #lego #ces #ces2026
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